Consumer behavior refers to how people decide what to buy, why they buy it, how they use what they purchase, and how they feel afterward. It examines the full decision process—from recognizing a need, searching for information, comparing options, and making a purchase, to evaluating the experience after using the product. Researchers study consumer behavior to understand the psychological factors (like motivation, perception, and emotion), personal factors (such as age, income, and lifestyle), and social influences (including culture, social class, and reference groups) that shape buying decisions. This field helps explain why people sometimes make rational choices and other times act on impulse, trends, or emotions, and it guides businesses in designing better products, marketing strategies, and customer experiences. | Easy Marketing | May 3, 2024
Related information: DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising (Article date: September 24, 2026)
